OUR SUSTAINABILITY FRAMEWORK
Crafting a Brighter Future aligns how we operate with the values we’ve always held. It sets out how we’ll play our part in tackling
climate change, supporting nature, and strengthening the communities and supply chains we depend on.
To guide us on our journey as we become an independent force for good in the South West, our strategy is built on three pillars:
Protecting Places That Inspire, Celebrating Partnerships That Matter and Championing People With Passion.
These are underpinned by our essential foundations of Governance, Transparency and Culture, ensuring our ambitions are well-led, well communicated and lived daily across the business.
Each pillar is anchored by four focus areas, which we call our priorities, and are shaped by a clear mission-critical goal. Those priorities are owned by members of our Leadership Team, supported by Priority Coordinators, turning ambition into action.
PROTECTING PLACES THAT INSPIRE
Protecting Places is about reducing our environmental impact where it matters most. We rely on the environment to deliver great experiences, so we have a responsibility to protect it. Surrounded by natural beauty worth preserving, our four priorities include carbon and energy, water, packaging and waste, and nature and biodiversity to help safeguard these special places for the future.
CELEBRATING PARTNERSHIPS THAT MATTER
Partnerships power our progress. From local suppliers to pub operators, we know we’re stronger when we work together. We don’t compete on climate – we collaborate for impact. This pillar focuses on building meaningful, lasting relationships that create shared value. Our four Priorities are supply chain management, charitable giving, business partners, and our food and beverage offering.
CHAMPIONING PEOPLE WITH PASSION
People are at the heart of a sustainable future – from our teams to the guests we serve. Championing People is about creating a fair, inclusive and empowered culture that drives long-term impact. Our four priorities are learning and development, employee engagement, equity, diversity and inclusion, and brand experience – because sustainability starts with people.